CASE STUDIES
Selected case studies
Examples of commercial leadership across businesses from venture-backed scale-up to listed plc. They show how I approach building, scaling and, where necessary, resetting commercial systems: the situation, the choices I made, the result, and what the work required.
SCALE
Building a repeatable commercial model from one site to twelve
I built Fora's go-to-market from one half-full building and grew revenue from £0.5m to £32m in three and a half years.
RESET
Fixing the economics, then reshaping where the business could win
I held the P&L across Denmark and the UK, cut payback by two thirds, and put the case to the board for leaving the UK consumer market when the economics wouldn't hold.
RESET
Turning a revenue target into a practical three-year growth plan
I ran a commercial diagnostic across a listed £40m healthcare business and made the recommendations its three-year growth plan closely followed.
RESET
Returning a mature care marketplace to revenue growth
I rebuilt the commercial system at a ten-year-old care marketplace that had been flat for years, and returned it to more than 10% year-on-year growth.
SCALE
Turning downloads into transactions, and transactions into habit
I grew transacting users nineteen times over two years by getting drivers to a first transaction quickly and building repeat usage into the product.
SCALE
Reducing broker dependency as revenue scaled from £300m to £500m
I built OVO Energy's direct acquisition engine from scratch, and annual revenue grew from £300m to £500m over fifteen months.