CASE STUDIES
Selected case studies
Examples of commercial work across start-ups, scale-ups and established businesses, including VC-backed, PE-backed and listed companies.
SCALE
Scaling a new flexible workspace proposition from £0.5m to £32m annualised revenue
I built Fora's go-to-market from one half-full building and grew revenue from £0.5m to £32m in three and a half years.
RESET
Fixing the payback period in Denmark to fund the next phase of international growth
I ran the commercial P&L across Denmark and the UK, cut Denmark's payback by two thirds to make it self-funding, and drove the decision to pull out of the UK consumer market when the economics wouldn't hold.
RESET
Turning a revenue target into a practical three-year growth plan
I ran a commercial diagnostic across a listed £40m healthcare business and shaped the priorities behind its three-year growth plan.
RESET
Returning a mature care marketplace to revenue growth
I rebuilt the commercial system at a ten-year-old care marketplace whose growth had stalled, and returned it to more than 10% year-on-year growth.
SCALE
Turning downloads into transactions, and transactions into habit
I grew transacting users nineteen times over two years by getting drivers to a first transaction quickly and building repeat usage into the product.
SCALE
Reducing broker dependency as revenue scaled from £300m to £500m
I built OVO Energy's direct acquisition engine from scratch, and annual revenue grew from £300m to £500m over fifteen months.