What people say

“Sam completed a data-driven brand positioning project for Hometouch built on user research with our target audience, while optimising the channel mix and helped to rearchitect our pipeline and CRM following an acquisition of a competitor. By the end of the project, we saw a measurable uplift in conversion rates, lower cost per acquisition and a stronger, more resilient growth engine. Sam has a great strategic and tactical acumen, a strong network of subject matter experts in various marketing/growth functions and has developed a strong domain expertise in healthtech.”

“I had the privilege of working closely with Sam Gregory during his time at Embla, where his contributions were nothing short of transformative. Sam is an exceptional leader who brings curiosity, creativity and dedication to every challenge he encounters. From driving our marketing strategy and adapting our team to refining our product-market fit, Sam consistently demonstrated a deep understanding of both the big picture and the granular details. What truly sets Sam apart is his resilience, drive and empathy. In challenging times, he showed remarkable poise and empathy, always ensuring his team felt supported and heard. His knack for balancing strategic priorities with care for his colleagues is a rare quality that made a lasting impact on our culture. Sam's contributions went beyond his official responsibilities, he was a trusted partner in navigating complex business decisions and an advocate for finding innovative solutions in a highly competitive market. I highly recommend Sam to any organisation looking for a dedicated and strategic leader who not only delivers results but does so with integrity and compassion.”

“Working with Sam has been a great experience. As the CMO, Sam demonstrated a perfect balance of strategic vision and hands on leadership. He was able to align high level goals with detailed execution, ensuring every campaign was both creative and effective. Sam's ability to connect marketing, product, and customer insights made a significant impact on our initiatives. He used data to drive decisions while keeping a human touch, which helped shape the brand. Sam fostered a collaborative environment, empowering the team while providing clear guidance. His leadership style inspired trust, creativity, and accountability, delivering bold strategies that were always aligned with market realities.”

“I had the privilege of working closely with Sam when he was Chief Marketing Officer at Embla, and I can honestly say he was an invaluable teammate. Sam was always very diligent and thorough in everything he did, whether it was making small, meaningful tweaks or tackling big, ambitious projects. He worked hard to make a real difference, and I feel like that mentality spread through all the departments, even ones he wasn't directly in charge of because of his influence. What really stood out in my experience working with Sam though, was how easy he was to work with. He's the kind of person you can approach with any idea or challenge, and you know he'll listen and work with you to figure it out and make changes. He's collaborative, approachable, and just a genuinely great person to have on your side. I have no doubt Sam will keep doing amazing things in his career. Anyone would be lucky to work with him.”